Social networking site ‘Facebook’ is releasing two new search tools, which are specially designed for new organizations and potential marketers to get fair insights about real-time social conversation occurring on Facebook, particularly about television shows, current affairs, political events, and sports events.

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 One of the tools will let news firms use keywords such as “India vote” or “Tokyo Olympics” to search Facebook for posts related to the topics, which are designated to the public domain. On the other hand, the second tool will allow similar topic searches but for the private Facebook posts. However, it will be able to pull up only aggregate data, such as the gender, lifestyle, geography, and age of the commenter.

These two tools will be proved to be quite fruitful for many new organizations. With the aid of these tools, the marketers will be able to tap into and better comprehend the needs of their target audience. This new endeavor of Facebook may surpass Twitter as the leading platform for online public conversation. This initiative will definitely bring a revolution for marketers. As now they would be able to gauge the varied requirements of their customers better, and hence would be more efficient in satisfying those needs.

Facebook’s New Windows Into Social Conversation Amit Pal ArticlesEmerging Technologies
Social networking site ‘Facebook’ is releasing two new search tools, which are specially designed for new organizations and potential marketers to get fair insights about real-time social conversation occurring on Facebook, particularly about television shows, current affairs, political events, and sports events.  One of the tools will let news firms use...
Social networking site ‘Facebook’ is releasing two new search tools, which are specially designed for new organizations and potential marketers to get fair insights about real-time social conversation occurring on Facebook, particularly about television shows, current affairs, political events, and sports events. <a href="http://www.grasphub.com/wp-content/uploads/2013/09/facebook-icon.png"><img alt="facebook-icon" src="http://www.grasphub.com/wp-content/uploads/2013/09/facebook-icon-300x300.png" width="300" height="300" /></a>  One of the tools will let news firms use keywords such as “India vote” or “Tokyo Olympics” to search Facebook for posts related to the topics, which are designated to the public domain. On the other hand, the second tool will allow similar topic searches but for the private Facebook posts. However, it will be able to pull up only aggregate data, such as the gender, lifestyle, geography, and age of the commenter. These two tools will be proved to be quite fruitful for many new organizations. With the aid of these tools, the marketers will be able to tap into and better comprehend the needs of their target audience. This new endeavor of Facebook may surpass Twitter as the leading platform for online public conversation. This initiative will definitely bring a revolution for marketers. As now they would be able to gauge the varied requirements of their customers better, and hence would be more efficient in satisfying those needs.